Entrepreneurial Sanity: Product Identity vs Marketplace Competition!

Entrepreneurial success begins with an unalloyed understanding of what you set out to do, what you want to achieve and above all, why you're doing what you set out to do; the is the motive. An unambiguous crystal clear answers to these questions will surely determine if indeed you have made effective preparation and developed the system that will promote its viability, success and sustainability.

Entrepreneurs who readily embrace this demand will readily avoid the traps and crises of finding and establishing appropriate direction for the organization. One clear advantage is the ability to make a clear choice between identity and competition. A business that begins with a sense of overcoming competition from the onset has derailed upfront. Why? The question that begs for answers is simple, how does a product that is yet to be established be chasing competition? The real driving force for a new business is the challenge of establishing a clear identity in the market place. It is about creating a brand everyone is not just willing to acknowledge or willing to identify with, much more they are disposed to purchase.

It is your brand identity that can help provide insight into the kind of competition that is out there. Simply targeting how to overcome competition without first establishing an identity testing its vibrancy, acceptability and potential to hold its own place is a misplaced priority. Your identity is the compass of your product in the marketplace. Thus, an unclear identity is a tool that will ultimately crystallize earn-shattering disappointments and corrosive frustrations!

Undoubtedly, entrepreneurs who ignore these fundamental questions will sure invite obscurity of ideas and incur avoidable emotional perturbations. Inability to provide the right or workable answers to these questions will no doubt throw the business into boundless instability and make it vulnerable to trial and error techniques that will eventually prove too expensive for the financial muscles of the business and psychological fulfillment of all her staff. Successful Entrepreneurs create unambiguous and appealing identity before bothering about overcoming marketplace competition! Focus on what makes your business unique instead of wondering what makes others tick! #LeadershipBites #AlfredOladapo #GoGetSkills!